Fitness Evolved
History and Evolution of Fitness in NZ
Fitness in the 19th Century
The first gymnasium in New Zealand was believed to have been created around 1842 and was located in Wellington. The later part of the 19th century gave rise to more gyms as even schools built theirs.
Fitness in the 20th Century
Approaching the early part of the 20th century, body building gained prominence among the male folks with several organised exercise and gym centres being opened. Women were not left out as the Auckland Young Women’s Christian Association (AYWCA) launched their first gymnasium in Australasia mainly for women after the First World War.
The after effects of the world war pushed the Government to lay huge priority on the physical health and fitness of the nation. Halls were hired by the Government to manage ‘Keep-fit classes’ for public servants. In 1938, the Department of internal affairs had already set up a physical welfare branch.
The popularity of aerobic exercises skyrocketed in the late 20th century as jogging took the fitness scene in New Zealand. The choreographed exercise routine known as aerobics gained more popularity as fitness centres and group classes had more persons that opted in for it.
Fitness in the 21st Century
The 2000s ushered in a new era in New Zealand’s fitness industry as over 400 gyms were opened with staff strength of about 5,000 and had around 500,000 registered members. Treadmills and rowing machines were equipment used in cardio areas while weights were incorporated in the main workout area of most gyms. Others had large spaces with a smooth floor for group classes. The services of physiotherapists and nutritionists were offered in some advanced gyms with facilities like sauna, solariums, squash courts and swimming pools.
Fitness New Zealand was the organization that oversaw and the fitness industry. The standard for several tertiary qualifications offered in leisure studies and exercise science was being set by Skills Active Aotearoa.
With over 300 club operators, the New Zealand Fitness Industry had personal trainers who ran personal training studios, home-based personal training outfits and outdoor based personal training outfits. Between 11-15 employees were employed per workspace in larger fitness outfits and less than 6-8 in smaller fitness clubs.
FEATURES OF THE NZ FITNESS INDUSTRY
Professional Staff
In the NZ market space, the fitness industry boasted of some of the most highly trained thus they offered greater value and broader skill-set compared to many of their competitors.
Follow-Up for Feedback
The core follow ups that are carried out by trainers on their members in NZ encourage trainees to re-attend, rejoin and adhere to training rules. Everything is done to make customers come back over and over again. The satisfied customers turn out as referrals to prospects.
Exercise Variety
Wide range of exercises are offered: Level of supervision, exercise type, demographics, fitness focus are all factors being considered so everyone could fit in.
Community
People from all works of life come together to exercise and interact, this process often leads to networking and community building. The effort the staff exerts to make this possible cannot be overlooked.
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